"We had become very discouraged with comments that the Realtor shared with us after showing our house. One of the comments we heard with almost every showing was that we didn’t have a walkout basement. The interesting thing is, after staging our house, no one mentioned it again. Evidently it wasn’t as important when the rest of the house looked good. ... We didn’t have any negative comments after staging."
~Sue Lowe

"The R...’s house looks terrific! I so appreciate your good ideas and all your hard work to stage this home. We’ve had nothing but good feedback, and I’m hoping for an accepted offer soon.”
~ Audrey Smith, 
   F.C. Tucker Company

Home Staging

What is home staging?

a little bit of red home staging services provides the homeowner and Realtor with the most desirable outcome: a quick sale for the best price--a win-win situation.


Preparing a home to sell is often difficult, since the seller has many personal memories tied up in the home. Hiring a professional with an objective eye to stage a home for the market will make the process easy and the sale successful. Clearly, home sellers want to move on, and showcasing a home for a quick sale at top dollar is in their best interests. The market shows that more than 60% of buyers are willing to spend more money to buy a home that is move-in ready

•The ROI (return on investment) on home staging costs is more than two-fold. Reports in numerous North American real estate articles have the ROI upwards of 5 times the initial investment.

•An average of 68% of couples will decide on a home the same day they walk into it. 
(Real Estate Weekly)

•Staged homes typically sell in one month and un-staged homes can take six months or more to sell (market dependent). (National Association of Realtors)

When it comes time to put your home on the market, you need to prepare it just as you would prepare your car to sell it:  You get all the “trash” out, clean it, repair anything that’s broken, make sure it smells good, and add little touches like a new key chain, for instance. Similar things are done when getting a house ready to sell. The buying market is more sophisticated now. Unless they can get a fixer-upper home for a song, they expect the home they buy to be move-in ready. No wallpaper. No outlandish, garish paint colors. Sparkling kitchen and bathrooms, organized closets that even have some extra space in them, great furniture arrangements that work well with the architecture, the room configuration, and the style of the house, and a warm, inviting feeling.

Can a homeowner do this preparation him or herself?

Yes, they can. Some people can separate themselves emotionally from their home and look at it like a buyer will. Some. Most people think things like, “I like it the way it is; others will too.” Or, “We bought this house and it was empty. Why do I need to stage it with furniture?” Most people need an objective eye to help them see what needs to be done to make their house a desirable commodity. And that’s what it becomes—a commodity, a product. It is very hard for most homeowners to look at the place where they’ve raised their family, or had wonderful parties, or where they’ve grown up, if they are handling their parent’s estate. This is where hiring a home stager in to help prepare the home—now turned into a house—for the market can be a very wise investment. That’s right--investment. There is a ROI for staging. Some statistics claim it to be as much as 5 times the initial investment.

Stagers bring in a trained critical eye that quickly recognizes what needs to be done. They know how to make the changes happen. They can help make the changes happen or know people who can. Home stagers can also provide furnishings and accessories, either to switch out or add on to an incompletely furnished home, or even either partially or fully furnish a totally vacant home. When staging a home, there are several goals: to play up any architectural features, to downplay any unusual architectural features, to show how furniture could be arranged in oddly-shaped rooms, to make small rooms look bigger by having some furniture in them to give a reference point for what could fit in there, and to warm up a very cold and sterile house that is vacant. Also, stagers now are being trained to do lifestyle staging, which figures out the target buyer(s) for any particular home and play up to that market through selection of certain furnishings, the addition of certain accessories, and creating a look and feel that will resonate with that potential buyer.

Want statistics? Staged homes typically sell in two months, un-staged homes in nine months. Think of all the carrying costs being put out for those extra 7 months: mortgage payments, utilities, insurance, maintenance, HOA dues, etc., if you have a vacant home to sell. If it is a furnished home you are selling, there is the hassle of keeping it show-ready, smelling good, looking immaculate, and being flexible so that you can vacate the home any time someone wants to see it. The quicker the home sells, the better! Plus, the sooner it sells, the less likely you will get low-ball offers. One home staged sold in 5 days for the asking price. That’s how well we targeted that market! 

          Serving the greater Indianapolis metropolitan area:

Marion, Hancock, Hamilton, Hendricks, Boone, Johnson, Shelby, Morgan counties, Greenwood, Franklin, Shelbyville, Fishers, Carmel, Zionsville, Plainfield, Avon, Brownsburg, Greenfield
, and Indianapolis.

Mary Abella 
a little bit of red 
Interior RE-design LLC

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